HERE’S A QUICK EXERCISE THAT GAVE US A CLEAR INSIGHT OF WHAT WE’RE BUILDING.
Grab a sheet of paper, open a text document or mindmap, or go to a whiteboard. At the top write “What do I want people to say about my brand?” …
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Grab a sheet of paper, open a text document or mindmap, or go to a whiteboard. At the top write “What do I want people to say about my brand?” …